Job Title: Associate Director - Sales

Company: SolarSquare

Location: India

About SolarSquare:

SolarSquare is building the home-energy brand for future India by enabling households to switch to rooftop solar and reduce dependence on conventional coal-based electricity. We are a full-stack, direct-to-consumer residential solar company that designs, installs, maintains, and finances solar systems for homeowners across the country.

In just three years, SolarSquare has emerged as Indias leading residential solar brand. We are driven by a deep commitment to quality, customer experience, and innovation to make solar adoption simple and accessible for homes nationwide. We are looking for leaders who are passionate about building impactful businesses and contributing to this mission.

Role Overview:

The Associate Director - Sales will be responsible for driving go-to-market strategy, leading high performing sales teams, and owning end-to-end sales outcomes for the function. This role requires a strategic thinker with strong leadership capabilities, operational excellence, and a hands-on approach to achieving business growth.

Key Responsibilities:

- Develop and execute comprehensive go-to-market (GTM) strategies including market research, case study development, competition analysis, and customer segmentation.

- Lead, coach, and mentor a team of Solar Consultants to achieve sales targets while maintaining a hands-on involvement in the sales process.

- Set clear, measurable, and transparent sales goals and performance metrics for the team.

- Own the end-to-end sales funnel and ensure consistent tracking, reporting, and optimization of conversion metrics.

- Conduct in-depth market research to assess market potential, track competitor activities, and provide actionable insights to refine sales, marketing, and expansion strategies.

- Drive business growth through innovative experimentation, process improvements, and strategic initiatives.

- Build a high-performance culture with strong customer focus, operational discipline, and collaborative teamwork.

- Work closely with cross-functional teams to define and execute short-term and long-term business strategies.

- Demonstrate strong leadership by building capable teams, improving processes, and delivering sustainable growth.

Qualifications & Skills:

- Proven experience in sales leadership, GTM strategy, and team management.

- Strong analytical skills with experience in market research and competitive analysis.

- Excellent leadership, coaching, and team-building capabilities.

- Ability to work independently with high ownership and decision-making autonomy.

- Strong customer orientation and problem-solving mindset.

- Experience in fast-growing startups, D2C, or consumer-focused industries is preferred.

- Passion for clean energy and sustainable solutions is a plus.

Why Join SolarSquare:

- Opportunity to build Indias leading residential solar brand.

- High-impact leadership role with autonomy and ownership.

- Collaborative, fast-paced, and purpose-driven work environment.

- Be part of the clean energy revolution transforming Indian homes.