Solar Square - Associate Director - Sales

Key Responsibilities:

- Develop and execute Go-to-Market (GTM) strategies, including market research, customer segmentation, competitor analysis, and case study development.

- Drive revenue growth by setting clear sales goals and executing strategic sales initiatives.

- Lead, coach, and mentor the sales team to achieve individual and team targets.

- Establish measurable KPIs and monitor sales performance through regular reviews.

- Track and manage the complete sales funnel, ensuring timely conversion and achievement of business goals.

- Conduct market analysis to identify new business opportunities and recommend expansion strategies.

- Collaborate with Marketing, Operations, and other cross-functional teams to improve customer acquisition and business performance.

- Build a high-performance, customer-centric sales culture focused on continuous improvement.

- Analyze sales metrics and implement process improvements to enhance productivity and operational efficiency.

- Identify innovative approaches to expand market reach and improve sales effectiveness.

Required Skills & Experience:

- 5+ years of experience in B2C Sales.

- Proven experience in achieving sales targets and driving business growth.

- Strong understanding of Go-to-Market (GTM) strategy and sales planning.

- Experience in team handling, coaching, and performance management.

- Strong analytical skills with the ability to interpret sales data and market trends.

- Excellent communication, negotiation, and stakeholder management skills.

- Ability to work in a fast-paced, target-driven environment.

Preferred Skills:

- Experience in Consumer Durables, Renewable Energy, Real Estate, Home Improvement, D2C, or Consumer Services industries.

- Experience with CRM tools and sales performance dashboards.

- MBA or equivalent qualification is preferred.

Key Competencies:

- B2C Sales Management

- Go-to-Market (GTM) Strategy

- Revenue Growth & Business Development

- Team Leadership & Coaching

- Sales Funnel & Pipeline Management

- Customer Acquisition & Retention

- Market Research & Competitive Analysis

- Stakeholder Management

- Data-Driven Decision Making

- Strategic Planning & Execution