Social Media Manager

Social Media Manager

Job Description:

Roles and responsibilities:

- Develop and execute tailored social media strategies

- Create engaging content that reflects brand identity and helps build a story for all its talent.

- Build a content calendar based on strategy, ideate for posts, oversee social media takeovers, write relevant and engaging captions, provide design direction and take full ownership of the social media handle.

- Build and manage an online community of existing, new, upcoming and interested talent and engage with them through right content.

- Plan and optimize social media ad campaigns, analyze performance and provide actionable insights.

- Stay updated on industry trends and emerging platforms.

- Communicate regularly with the creative team for execution.

Requirements:

- Bachelor's/Master's degree in marketing or equivalent work experience.

- Experience of 2 to 5 years in managing Instagram and LinkedIn pages for B2C brands.

- Creative thinker, organized, and deadline-driven, with a self-starter attitude.

- In-depth knowledge of social media platforms.

- Strong analytical and communication skills.

- Proficiency in social media tools and analytics.

- Experience with paid social media advertising is a plus.

- This is an Individual contributor role, and the candidate would be expected to take full responsibility