Shoppers Stop - Manager - CRM & Retention Marketing

Key Responsibilities:

- Design, plan, and execute end-to-end CRM and retention campaigns across multiple customer touchpoints.

- Build and optimize customer journeys to improve engagement, repeat purchases, and loyalty.

- Own campaign strategy including segmentation, targeting, personalization, and optimization.

- Work hands-on with marketing automation platforms such as WebEngage, CleverTap, MoEngage, Smartech, or similar tools.

- Analyze campaign performance using data and insights to continuously improve results.

- Collaborate with cross-functional teams including product, analytics, and creative teams.

- Ensure consistent brand communication and customer experience across channels.

Required Skills & Qualifications:

- 4-7 years of experience in CRM, lifecycle, or retention marketing roles.

- Hands-on experience with CRM and marketing automation tools such as WebEngage, CleverTap, MoEngage, Smartech, or similar platforms.

- Strong ownership of campaign strategy, planning, execution, and optimization.

- Data-driven mindset with strong analytical and problem-solving skills.

- Passion for personalization and customer-centric marketing.

Nice-to-Have Skills:

- Experience in retail, e-commerce, or consumer brands.

- Knowledge of A/B testing and experimentation frameworks.

- Familiarity with customer data platforms (CDPs) and analytics tools.