Role Overview:

We are hiring a Senior Marketing Lead for a leading global beauty retail organization known for bringing premium and luxury brands to the Indian market. This role requires a strategic and execution-driven marketing professional who can lead integrated marketing initiatives across digital and offline channels while building strong brand equity and driving business growth. The ideal candidate should have a deep understanding of the beauty or luxury segment and a strong grasp of evolving consumer trends.

Key Responsibilities:

- The candidate will lead end-to-end marketing strategy and execution across multiple channels, including digital, PR, influencer marketing, and retail activations. They will be responsible for driving brand positioning, enhancing desirability, and increasing market share across a competitive landscape.

- The role involves planning and executing high-impact campaigns, product launches, and brand activations aligned with business objectives. The candidate will build and manage relationships with influencers, celebrities, and media partners to strengthen brand visibility and engagement.

- They will drive growth across omni-channel platforms, including e-commerce and physical retail, ensuring a seamless and consistent brand experience. The role also requires close collaboration with internal teams such as merchandising, sales, and leadership to align marketing initiatives with revenue goals.

- The candidate will be responsible for monitoring campaign performance, optimizing strategies based on data insights, and ensuring a strong return on investment across all marketing activities.

Required Skills:

- The candidate must have strong experience in the beauty, fragrance, or luxury category, with a proven track record in digital and performance marketing. They should have hands-on experience in influencer marketing, brand storytelling, and campaign execution.

- A strong understanding of consumer behavior in the premium segment and the ability to build aspirational brand narratives is essential. The candidate should possess strong commercial acumen with a data-driven and ROI-focused mindset.

- Experience managing multi-brand portfolios and working in fast-paced retail or e-commerce environments will be an added advantage.

Ideal Candidate Profile:

The ideal candidate will have 8 to 12 years of experience in marketing, with at least 3 to 4 years in the beauty or luxury segment. They should be creative yet analytical, capable of leading integrated marketing strategies while delivering measurable business outcomes. The candidate should be comfortable managing multiple stakeholders and driving impactful campaigns in a dynamic and evolving market