Role Overview: People only from Edtech or Universities may apply

We are looking for a result-oriented and data-driven professional to lead performance marketing initiatives for Online and Distance Learning programs. The role will focus on generating high-quality leads through digital channels, optimizing campaign performance, and driving enrolment growth across university and edtech partnerships.

The ideal candidate should have hands-on experience in paid media campaigns, lead generation funnels, analytics, and marketing automation within the education or edtech industry.

Key Responsibilities:

Plan, execute, and optimize performance marketing campaigns across platforms including:

1. Google Ads

2. Meta Ads (Facebook & Instagram)

3. LinkedIn Ads

4. YouTube | Affiliate / Lead Aggregator Platforms

- Drive lead generation for Online Degree, Executive Education, and Distance Learning programs.

- Manage CPL, CAC, ROAS, and overall campaign performance metrics.

- Coordinate with internal sales, counselling, and CRM teams to improve lead quality and conversion ratios.

- Monitor daily campaign performance and prepare MIS/reporting dashboards.

- Optimize landing pages, ad creatives, audience targeting, and remarketing campaigns to improve conversions.

- Work closely with creative and content teams for campaign assets, communication, and promotional strategies.

- Handle budget planning, allocation, and utilization across campaigns and channels.

- Ensure proper lead tracking through CRM/SFDC and marketing automation platforms.

- Conduct competitor benchmarking and market analysis for new campaign opportunities.

- Manage relationships with agencies, media partners, and affiliate vendors.

- Support university partner campaigns and admission season launches.

Required Skills & Competencies:

- Strong understanding of Digital Performance Marketing and Lead Generation.

Hands-on experience with:

1. Google Ads Manager

2. Meta Business Manager

3. Google Analytics (GA4)

4. Google Tag Manager

- Strong analytical and reporting skills.

- Understanding of lead funnels, attribution models, and conversion optimization.

- Experience in education/edtech marketing preferred.

- Excellent communication and stakeholder management skills.

- Ability to work in a fast-paced, target-driven environment.

Qualification & Experience:

- MBA / PGDM in Marketing or related field preferred.

- 3-6 years of experience in Performance Marketing / Digital Marketing.

- Prior experience in Online Education, EdTech, Distance Learning, or Higher Education industry preferred.

Key KPIs:

- Lead Volume & Lead Quality

- Cost Per Lead (CPL)

- Conversion Rate

- ROAS & Campaign Efficiency