Senior Manager - Performance Marketing

Description:

Job Summary

We are seeking a highly analytical and experienced Senior Manager of Performance with 8 to 12 years of experience to join our team in Mumbai.

This new, high-impact role is essential for driving systematic and profitable user growth for our e-commerce app while maximizing spend efficiency.

The ideal candidate will leverage deep channel expertise and strong analytical skills to overcome challenges like fragmented data and inefficient spend, making highly data-driven, ROI-positive campaign decisions across the entire marketing funnel.

Key Responsibilities

- Full-Funnel Paid Growth Ownership: Take complete ownership of full-funnel paid growth strategies and execution across all major platforms, including Google, Meta (Facebook/Instagram), programmatic platforms, and affiliates.

- Spend Efficiency and Growth: Directly address challenges of insufficient growth in installs, re-installs, and in-app conversions. You will be responsible for optimizing budget outlay to ensure profitable user acquisition.

- Measurement & Experimentation Engine: Build and own a unified measurement and experimentation engine. This includes developing comprehensive performance dashboards, mapping events within analytics tools like Clevertap/Appsflyer, and designing and executing rigorous A/B tests.

- Team Leadership & Scaling: Develop, mentor, and scale the performance marketing team and processes. You will lead a small performance-marketing pod while remaining hands-on with strategic planning, budget allocation, and direct ad platform management.

- Data-Driven Strategy: Leverage strong analytical skills to aggregate and analyze fragmented data across various tools, transforming those insights into clear, actionable strategies that continuously improve campaign performance.

Qualifications

- Experience: 8 to 12 years of professional experience in performance marketing, specifically within an e-commerce or app-focused environment.

- Platform Expertise: Expert proficiency in managing digital campaigns, particularly Meta ads (Facebook/Instagram) and Google Ads, with a proven history of scaling spend profitably.

- Leadership & Hands-on: Demonstrated ability to lead and mentor a team while remaining highly hands-on with tactical execution, strategic budget allocation, and platform management.

- Analytical Skills: Strong analytical capabilities and experience in data aggregation, running sophisticated experiments, and utilizing tools like Appsflyer or Clevertap to measure and optimize CAC, ROAS, and LTV.

- Problem-Solving: Proven experience addressing challenges related to data fragmentation and optimizing spend efficiency to hit key growth targets