Responsibilities:

Revenue Ownership & Growth

- Own end-to-end revenue performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Affiliate Marketing, and emerging paid channels.

- Drive acquisition, activation, retention, and monetization aligned with ROAS, CAC, LTV, and payback targets.

- Forecast and track channel-level revenue contribution and efficiency.

Execution & Optimization

- Plan, execute, and continuously optimize campaigns with a strong focus on profitability and revenue scale.

- Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA.

- Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels.

- Partner closely with Product, Analytics, and Design teams to improve conversion rates and reduce revenue leakage.

Affiliate & Channel Expansion

- Build and scale Affiliate Marketing programs across partners, publishers, and platforms.

- Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution.

- Identify new channels, growth experiments, and scaling opportunities, including programmatic platforms.

Data, Reporting & Budget Ownership

- Own performance reporting across ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance.

- Manage and optimize multi-crore monthly ad budgets with strict ROI discipline.

- Stay ahead of platform updates, industry trends, and performance marketing best practices.

Qualifications:

Education:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- Google Ads, Meta Blueprint, and Programmatic certifications are a plus.

Experience:

- 4-7 years of experience in revenue-led performance marketing.

- Mandatory experience in an online, product-based company (fintech preferred).

- Proven success in scaling paid and affiliate channels with clear revenue accountability.

- Strong hands-on expertise in Google Ads, Meta Business Manager, affiliate platforms, and other paid channels.

- Experience with analytics and attribution tools such as Google Analytics, Mixpanel, AppsFlyer, etc.

- Strong analytical mindset with a deep understanding of funnels, unit economics, and growth trade-offs.

- Excellent communication and cross-functional collaboration skills.

Good to Have:

- Experience driving performance marketing for the US market.

- Exposure to programmatic platforms such as DV360, The Trade Desk, or equivalent.