Senior Manager - Digital & Performance Marketing

Job Description: Senior Manager - Digital & Performance Marketing

Location: Gurgaon, India

Overview:

Eko is seeking an experienced and strategic Digital & Performance Marketing Executive to drive high-impact digital campaigns that accelerate user acquisition, engagement, and retention across its key business lines - especially Eloka, API platforms, and EPS. The ideal candidate should bring 6-8 years of hands-on experience in performance marketing, media planning, ROI optimization, and digital brand building in a fast-paced fintech or consumer-tech environment.

Key Responsibilities:

- Performance & ROI Marketing: Plan, execute, and optimize performance marketing and conversions with focus on CAC, ROAS, and payback period.

- Integrated Digital Campaigns: Lead and coordinate digital-first GTMs across business units. Build channel-specific media strategies and oversee development of creative assets.

- Analytics & Attribution: Build dashboards, manage conversion funnels, analyze user journey data to inform strategy.

- SEO, Content & Website Performance: Own SEO strategy, implement optimizations, and drive organic growth.

- Website Ownership: Maintain and update Eko's digital presence. Ensure up-to-date, conversion-optimized content, track engagement, and work with tech teams to enhance speed and UX.

- Agency & Stakeholder Management: Oversee digital agencies, align with internal teams, and contribute to strategic planning.

Preferred Qualifications:

- 6 - 10 years of proven experience in digital performance marketing, ideally in fintech or B2B/B2C tech

- Strong expertise in Google Ads, Facebook Business Manager, LinkedIn Ads, SEO tools (SEMRush, Ahrefs), and GA4

- Working knowledge of marketing automation tools (e.g., WebEngage, MoEngage, HubSpot)

- Experience managing performance media budgets of - 10L- 12L/month with demonstrable ROI

- Excellent command of data tools (Excel, Sheets, dashboards), comfort with attribution modeling

- Strong agency/vendor management skills with ability to drive outcomes