Senior Manager - CLM - Internet/Online/eCommerce

Key Responsibilities:

1. Retention & Cohort Strategy:

- Own and track cohort retention metrics across user journeys, ensuring accuracy and actionable insights.

- Drive initiatives to improve user retention, loyalty, and repeat purchase frequency.

- Regularly flag trends, risks, or opportunities to the business, product, and analytics teams.

2. CRM & CLM:

- Define, execute, and optimise customer lifecycle campaigns across channels (email, SMS, push, in-app).

- Collaborate with content and product teams to deliver personalised messaging across segments.

- Leverage data for dynamic targeting, automation, and behavioural triggers.

3. Bank & Payments Partnerships:

- Lead offer planning and business development with banks and payment partners.

- Build and maintain long-term strategic relationships with financial institutions.

- Drive transaction-based growth, co-funded promotions, and campaign execution.

4. Affiliates & 3P Partnerships:

- Build and leverage growth partnerships with external platforms (food delivery apps, OTTs, other e-commerce platforms, etc.).

- Own the affiliate marketing ecosystem, including affiliate partners (CashKaro, Admitad) and payment platforms (PhonePe, Paytm, Cred, etc.).

- Manage partnership calendars, budget controls, and ensure performance accountability through tracking tools like AppsFlyer and Mixpanel.

5. Cost Control & Budgeting:

- Consolidate marketing spend overview for retention and affiliate channels.

- Monitor performance uplift and ROI against campaign spend.

- Conduct monthly/quarterly budget reviews and drive strategic cost optimisation.