Senior Manager/Assistant Vice President - Website & Organic Performance

Role Overview:

Will be responsible for driving organic traffic, improving website visibility, enhancing search engine rankings, and supporting customer acquisition through SEO and content optimization initiatives. The role will work closely with Marketing, Product, Content, Design, and Technology teams to strengthen the Bank's digital presence and maximize website performance.

Key Responsibilities:

- Develop and implement on-page, off-page, and technical SEO strategies.

- Drive organic traffic growth through keyword research and website optimization.

- Optimize website content, landing pages, metadata, URLs, and internal links.

- Monitor website performance using Google Analytics and Google Search Console.

- Conduct SEO audits and coordinate with IT teams to resolve technical issues.

- Collaborate with Marketing, Product, Content, Compliance, and external agencies.

- Track SEO performance, competitor activities, and conversion metrics.

- Ensure website content complies with applicable banking and internal guidelines.

Required Skills & Qualifications:

- Graduate/Postgraduate in any discipline.

- Minimum 8 years of relevant experience in SEO, organic growth, or website optimization.

- Hands-on experience with SEO tools, Google Analytics, and Google Search Console.

- Strong analytical, communication, and stakeholder management skills.

- Experience in BFSI, Banking, Fintech, or Digital Banking will be an added advantage.

Contact:

vaibhav@urbanecorps.com