Senior Manager/Assistant General Manager - Sales & Marketing - Transmission & Distribution

Senior Manager/AGM, Sales and Marketing - Distribution (T&D)

Role Objective :

To lead and execute international market development strategies for transmission line hardware, focusing on market penetration, brand visibility, and strategic partnerships in targeted global regions.

Responsibilities :

- Adapt and localize marketing content for different geographical regions.

- Manage website localization and ensure international SEO effectiveness.

- Oversee digital marketing initiatives across global platforms including email campaigns, social media, and paid media.

- Evaluate performance of campaigns using key metrics (KPIs), prepare reports, and optimize efforts based on data analysis.

- Coordinate with product and technical teams to align product offerings with international customer needs.

- Identify, establish, and manage relationships with foreign distributors, agents, and marketing partners.

Internal Interface :

- Sales Team : Aligning sales objectives with international marketing strategy.

- Product Development & Engineering Team : Understanding product features and customer requirements.

- Finance & Commercial Teams : Budget planning, pricing strategy, and commercial documentation.

- Digital & IT Teams : For website localization, CRM integration, and technical support.

- Senior Management : Strategic alignment and performance reporting.

External Interface :

- Distributors / Agents / Clients : Business development and support.

- Marketing Agencies (International) : Creative and campaign execution.

- Industry Forums / Trade Bodies : For market intelligence and visibility.

- Regulatory Bodies : Compliance and certifications in target markets.

Education :

- Bachelor's degree in Marketing, International Business, or related disciplines.

- Master's degree (MBA or equivalent) preferred.

Experience :

- Total 15 years, out of which 5 - 6 years of marketing experience, preferably in international markets with T&D business.

- Industry preference : Transmission Line Hardware / Tower / Conductor / Insulator industries.

Functional Skills :

- International market research and entry strategies

- Digital marketing (SEO, PPC, social media)

- CRM and marketing automation tools

- Website localization and translation workflows

- Strategic planning and execution

- Data-driven campaign management

Behavioural Skills :

- Strong communication and interpersonal skills

- Cross-cultural sensitivity and adaptability

- Analytical mindset with problem-solving skills

- Proactive and self-motivated

- Collaborative team player

- Results-oriented with attention to detail