Senior Manager/Assistant General Manager - International Business Development - Transmission Line

International Business Development - Transmission Line

Position : Sr. Manager/AGM

Role : International Business Development

Location : Kolkata

Education :

- Bachelors degree in Marketing, International Business, or related disciplines.

- Masters degree (MBA or equivalent) preferred.

Experience :

- 5 - 6 years of marketing experience, preferably in international markets.

- Industry preference : Transmission Line Hardware / Tower / Conductor / Insulator industries.

Operational :

- Adapt and localize marketing content for different geographical regions.

- Manage website localization and ensure international SEO effectiveness.

- Oversee digital marketing initiatives across global platforms including email campaigns, social media, and paid media.

- Evaluate performance of campaigns using key metrics (KPIs), prepare reports, and optimize efforts based on data analysis.

- Coordinate with product and technical teams to align product offerings with international customer needs.

- Identify, establish, and manage relationships with foreign distributors, agents, and marketing partners.

Internal Interface :

- Sales Team - Aligning sales objectives with international marketing strategy.

- Product Development & Engineering Team - Understanding product features and customer requirements.

- Finance & Commercial Teams - Budget planning, pricing strategy, and commercial documentation.

- Digital & IT Teams - For website localization, CRM integration, and technical support.

- Senior Management - Strategic alignment and performance reporting.

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