Role Overview:

- We are looking for a highly analytical and product-focused Senior Manager - Analytics to drive data-led decision-making across the organization. This role will be instrumental in defining Product-Market Fit (PMF), building experimentation frameworks, and establishing a scalable data infrastructure from the ground up.

- You will act as the custodian of truth in data, influencing strategy, uncovering growth opportunities, and enabling teams with actionable insights.

Key Responsibilities:

1. Product-Market Fit & Growth Analytics

- Define and track the company's North Star metric and key leading indicators of PMF (e.g., retention cohorts, organic referrals, value-delivery metrics)

- Conduct deep quantitative and qualitative PMF studies to identify Ideal Customer Profile (ICP) and unmet customer needs

- Translate insights into actionable recommendations for product and growth teams

2. Experimentation & Optimization

- Design and execute A/B tests and multivariate experiments across user journeys

- Optimize key funnels including activation, engagement, retention, and conversion

- Build a strong experimentation culture with clear hypothesis-driven testing frameworks

3. Strategic Analytics & Decision Support

- Act as the "voice of honest evidence" in strategic discussions

- Challenge assumptions with data-backed insights and highlight hidden opportunities

- Partner with product, business, and leadership teams to shape growth strategy

4. Data Infrastructure & Tooling

- Build and scale a lean, robust data stack from scratch (e.g., Mixpanel, Amplitude, Segment, etc.)

- Ensure high data quality, consistency, and governance without over-engineering

- Collaborate with engineering teams to streamline data pipelines and tracking

5. Reporting & Business Insights

- Develop and maintain real-time dashboards and reports for cross-functional teams

- Enable teams with self-serve analytics for day-to-day decision-making

- Standardize key metrics and reporting frameworks across the organization

Eligibility Criteria / Key Skills:

Mandatory:

- 6-10 years of experience in Analytics / Product Analytics / Growth Analytics

- Strong experience in product-led or startup environments

- Proven track record in A/B testing, experimentation frameworks, and funnel optimization

- Expertise in defining and tracking North Star metrics and PMF indicators

- Hands-on experience with analytics tools such as Mixpanel, Amplitude, Segment, etc.

- Strong proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)

Good to Have:

- Experience building analytics/data stack from scratch

- Exposure to B2C / SaaS / consumer tech products

- Familiarity with basic prototyping tools (e.g., Figma)

- Working knowledge of Python/R for advanced analytics

Core Competencies:

- Analytical Rigor: Strong problem-solving and structured thinking ability

- Business Acumen: Ability to connect data insights with business impact

- Communication: Clear articulation of insights to both technical and non-technical stakeholders

- Ownership Mindset: Self-starter with high accountability in a fast-paced environment

- Collaboration: Strong cross-functional stakeholder management

Location: Mumbai (preferred)

If you want, I can also tailor this JD for a specific industry (fintech, SaaS, D2C) or make a more aggressive headhunting version targeting top product analytics talent.