Senior Digital Marketing Manager - Performance Marketing

Location: Bengaluru

Employment Type: Full-Time

About the Company:

We are building the future of cross-border banking for global citizens. As a fast-growing fintech platform, we empower migrants, professionals, and global nomads to access financial products in new countries using their home-country credit history. Our mission is to remove financial barriers and enable seamless access to checking accounts, credit cards, remittances, insurance, and lending products across borders.

Backed by leading global investors with over $300M in equity funding and strong institutional partnerships, we are scaling rapidly across geographies, products, and customer segments.

Role Overview:

- We are looking for a revenue-driven Performance Marketing leader (Individual Contributor role) who can independently own, scale, and optimize acquisition and monetization across paid and affiliate channels.

- This role carries direct accountability for revenue contribution, CAC, ROAS, and overall growth efficiency in a fast-paced, product-led fintech environment.

Key Responsibilities:

Revenue Ownership & Growth:

- Own end-to-end performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Affiliate Marketing, and emerging paid channels

- Drive acquisition, activation, retention, and monetization aligned to ROAS, CAC, LTV, and payback targets

- Forecast and track channel-level revenue contribution and efficiency

Execution & Optimization:

- Plan, execute, and continuously optimize campaigns with a strong focus on profitability and revenue scale

- Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA

- Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels

- Partner closely with Product, Analytics, and Design teams to improve conversion rates and reduce revenue leakage

Affiliate & Channel Expansion:

- Build and scale Affiliate Marketing programs across partners, publishers, and platforms

- Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution

- Identify new growth experiments and scaling opportunities, including programmatic platforms

Data, Reporting & Budget Ownership:

- Own performance reporting across ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance

- Manage and optimize multi-crore monthly ad budgets with strict ROI discipline

- Stay ahead of platform updates, industry trends, and performance best practices

Note: This is a hands-on individual contributor role with full ownership of both strategy and execution.

Qualifications:

Education:

- Bachelor's or Master's degree in Marketing, Business Administration, or related field

- Google Ads, Meta Blueprint, or Programmatic certifications are a plus

Experience:

- 4-7 years of experience in revenue-led performance marketing

- Mandatory experience in an online, product-based company (fintech preferred)

- Proven success in scaling paid and affiliate channels with clear revenue accountability

- Strong hands-on expertise in Google Ads, Meta Business Manager, affiliate platforms, and other paid channels

- Experience with analytics and attribution tools such as Google Analytics, Mixpanel, AppsFlyer, or similar

- Strong analytical mindset with deep understanding of funnels, unit economics, and growth trade-offs

- Excellent communication and cross-functional collaboration skills

Good to Have:

- Experience driving performance marketing for the US market

- Exposure to programmatic platforms such as DV360, The Trade Desk, or equivalent

Why Join Us?

- High ownership, high impact role with direct revenue accountability

- Opportunity to scale global fintech products across markets

- Backed by top-tier global investors

- Fast-paced, performance-driven culture with strong cross-functional collaboration

- Equal opportunity employer committed to diversity and inclusion