Senior Brand Manager - Jewelry Industry

- Brand Strategy & Development - Develop and implement brand marketing strategies aligned with overall business objectives.

- Manage the brand identity, ensuring consistency across all customer touchpoints.

- Lead market and competitive research to identify opportunities and refine positioning.

Campaign Management:

- Plan and execute 360-degree marketing campaigns (ATL, BTL, Digital).

- Collaborate with creative and media agencies to deliver impactful brand communications.

- Monitor campaign performance and derive insights for continuous improvement.

- Digital & Social Media - Drive brand visibility and engagement across digital platforms.

- Work closely with the digital marketing team to ensure brand messaging is consistent and optimized for each channel.

Retail & In-Store Marketing:

- Coordinate with retail teams to implement brand strategies at the store level.

- Drive seasonal campaigns, promotions, and store-specific activations.

- Influencer & Celebrity Partnerships.

- Manage brand ambassadors, influencers, and celebrity collaborations.

- Develop strategies for influencer-led campaigns to increase brand relevance.

- Event & Sponsorship Management.

- Lead branding at corporate events, sponsorships, and exhibitions.

- Ensure brand representation is impactful and aligned with the global brand image.