Senior Brand Manager - Health & Wellness

We are hiring a Brand Manager for a fast-growing D2C Health & Wellness brand based in Hyderabad.

Key Responsibilities:

- Own and drive brand custodianship, ensuring consistency across all consumer touchpoints.

- Develop and execute brand-building and positioning strategies to strengthen brand equity and market presence.

- Leverage consumer insights to shape marketing strategies, communication, and product narratives.

- Plan and execute integrated marketing campaigns across digital and offline channels.

- Collaborate with cross-functional teams including Growth, Product, Creative, Sales, and Operations to ensure seamless campaign execution.

- Drive category growth, identify scale-up opportunities, and contribute to measurable business outcomes.

- Track campaign performance, analyse consumer behaviour, and optimize marketing initiatives based on insights.

Ideal Candidate:

- 38 years of experience in Brand Management.

- Prior experience in the Health & Wellness, Nutraceuticals, Personal Care, FMCG, or D2C consumer brands space is highly preferred.

- Strong understanding of consumer behaviour, brand strategy, and integrated marketing.

- Proven experience in managing end-to-end brand campaigns and cross-functional stakeholder management.

- Data-driven mindset with the ability to translate consumer insights into business growth.