Senior Account Manager - Programmatic

Description:

Key Responsibilities:

Programmatic Campaign Management

- Plan, execute, and optimize programmatic campaigns across DV360 and other DSPs.

- Manage campaign setup, audience strategy, pacing, troubleshooting, and ongoing optimization.

- Monitor campaign KPIs such as CTR, CPA, ROAS, viewability, and delivery metrics.

- Ensure proper trafficking, tracking, and QA through ad servers or tag managers.

Client & Account Management

- Act as the primary point of contact for client communication on programmatic strategy and performance.

- Build and maintain strong client relationships, ensuring high satisfaction and retention.

- Prepare and present performance reports, insights, and strategic recommendations.

Media Operations & Billing

- Handle end-to-end media billing, including budget tracking, pacing, and invoice reconciliation.

- Ensure accurate media spend documentation and adherence to financial processes.

- Coordinate with finance and ops teams for smooth billing and documentation workflow.

Cross-Functional Collaboration

- Work closely with strategy, creative, analytics, and platform teams to ensure integrated campaign delivery.

- Stay updated on programmatic trends, platform enhancements, and new features.

- Identify opportunities for up-selling, cross-selling, and campaign expansion.

Key Skills & Requirements:

- Minimum 6 years of experience in programmatic advertising, campaign management, or media operations.

- Deep expertise in DV360 (mandatory).

- Strong understanding of DSPs, audience targeting, bidding strategies, and measurement frameworks.

- Solid experience in media billing, budget management, and financial reconciliation.

- Proven track record of managing and optimizing large-scale campaigns.

- Strong communication, analytical thinking, and client-facing skills.

- Proficiency in Excel, dashboards, and reporting tools.

Preferred Skills (Good to Have):

- Experience with other DSPs (The Trade Desk, MediaMath, Amazon DSP, etc.).

- Familiarity with DCM, Google Analytics, or other ad servers and analytics tools.

- Knowledge of attribution models, brand safety tools, and verification platforms (IAS, MOAT, DoubleVerify).

- Certification in DV360 or Google Marketing Platform.