Screen Magic - Manager - Marketing Operations

- The Marketing Operations Manager is responsible for optimizing marketing automation, managing data analytics, and tracking campaign performance to enhance efficiency and drive better marketing outcomes.

- This role ensures seamless execution of marketing initiatives through process improvements, technology integrations, and data-driven decision-making.

Location: Pune (Work from Office).

Office Timings: 12 pm to 9 pm.

Key Responsibilities:.

Marketing Automation & Campaign Execution:

- Own and manage marketing automation workflows in HubSpot.

- Set up and optimise email campaigns, landing pages, and lead flows.

- Improve lead-nurturing workflows, segmentation, and personalisation strategies.

Lead Management & CRM Integration:.

- Manage lead scoring, data hygiene, and CRM integrations between HubSpot & Salesforce.

- Work closely with sales to optimise lead handoff and improve MQL to SQL conversion rates.

Data & Analytics:.

- Track marketing performance metrics (CTR, conversion rates, CAC, etc.

- Build and maintain dashboards & reports in Power BI, Google Analytics, and HubSpot.

- Implement A/B testing to improve email, landing page, and ad performance.

Marketing Technology & Process Optimization:.

- Ensure Google Tag Manager, tracking pixels, and analytics scripts are correctly implemented.

- Optimize marketing processes for efficiency and scalability.

- Assist in basic JavaScript or scripting tasks to support automation and tracking.

Collaboration & Sales Alignment:.

- Work with demand generation, content, and sales teams to align marketing initiatives.

- Support budget tracking and forecasting for marketing programs.

Key Result Areas (KRAs) & Metrics:.

- Marketing Automation Efficiency: Reduce manual effort in campaign execution by XX%.

- Lead Management: Increase MQL to SQL conversion rate by XX%.

- Campaign Performance: Improve email CTR, landing page conversions, and ad engagement rates.

- Data Accuracy & CRM Integration: Maintain 95%+ data hygiene in CRM & marketing systems.

- Marketing Attribution: Improve multi-touch attribution accuracy to better track ROI.

Requirements:

Essential Requirements:

- 3-6 years of experience in marketing operations, demand generation, or B2B SaaS marketing.

- Hands-on experience with HubSpot (marketing automation).

- Familiarity with Salesforce (CRM) - expertise is not required, but experience working with it is beneficial.

- Strong expertise in email marketing, lead scoring, and segmentation.

- Data analysis & reporting experience with Google Analytics, HubSpot, and Power BI.

- Excel expertise, including handling large datasets, pivot tables, and formulas.

- Experience with campaign performance tracking & optimization.