Schneider Electric - Senior Manager - Channel Marketing

Background:

- Channel marketing is a pivotal role in defining and executing the channel transformation strategies across the principal distribution channel of the organization.

- This enriching role exposes the incumbent to all the major business units of the organization and offers deep learning across various GTM's and segments.

- An ideal mix of strategy and execution with rich exposure on GTM's, Program Management, Strategy, Execution, Legal, Compliance, Policy Formulation, Short term tactical approach and Long term strategic direction.

- Highly visible role which offers an opportunity to have close interaction with Sales, Offer, Finance, Strategy, Legal, Compliance, Credit and Logistics teams, across the country.

Key responsibilities of this role:

Developing Marketing Strategies:

- Create and implement channel-specific marketing plans and strategies.

- Coordinate with various stakeholders' departments to optimize channel performance.

- Program Management

Market Research and Analysis:

- Research market trends and competitors to develop short term tactical programs and long term strategic direction.

- Analyze data to recommend changes to marketing and business development strategies

Collaboration and Coordination:

- Work closely with various teams to ensure the delivery of desired KPI's. Sales, Offer, Logistics, Finance, Credit, Legal, Compliance, Logistics etc.

- Maintain relationships with key channel partners and support in business enhancement.

Campaign Management:

- Design and execute promotional events and programs for channel partners

- Oversee the creation and implementation of marketing campaigns across multiple channels

Budget and ROI Tracking:

- Monitor channel marketing budgets and track return on investment (ROI).

- Forecast and report on channel sales

Training and Development:

- Develop and implement training programs for channel partners

Qualifications - External

Skills and Qualifications Required:

- Analytical Skills: Ability to analyze market data and trends. Impressive knowledge on Excel, Power BI, Power Point to present the data in a meaningful way

- Program Management: Strong organizational and program management skills.

- Communication: Excellent verbal and written communication skills.

- Relationship Building: Ability to build and maintain relationships with partners and stakeholders. Collaborative working and tenacity to bring multiple teams on a consensual approach.

- Creativity: Innovative thinking to develop effective marketing campaigns.

- Knowledge of various GTM's and transformation programs would be an added advantage.

- MBA. Technical degree though not a necessity would be desirable.