Scapia - Growth Marketing Role - Travel Segment

About Scapia:

Scapia is a co-branded credit card that is out there to make travel happen for people, by converting their everyday expenses into travel experiences.

We are a bunch of passionate people who work together, brainstorm and debate with each other, and do not stop until we are proud of our work.

Customer delight tops everything else!

We have worked hard to create an environment of honesty and passion that sets everyone up for success.

You will play a critical part in driving the engagement, growth and success of Scapias travel product.

Working closely with cross-functional teams, the ideal candidate will drive travel awareness, customer engagement, and revenue growth through targeted marketing campaigns and programs.

Key Responsibilities:

- Deep consumer insights & market understanding: Understand the customer deeply and be the face of all Consumer-led conversation for the Business unit.

- Driving growth: Own the end-to-end customer funnel view and performance to drive users, engagement & conversion for categories.

- Work with product, engineering, design & other central teams to develop the long term plan on acquisition & retention.

- Track performance of marketing efforts and keep learning, iterating & innovating to grow further.

- Merchandising strategy & execution: Work closely with travel categories to co-own in-app merchandising strategy.

- Product thinking and solutioning: Unlock platform level opportunities through product that can drive business step-jumps.

What you'll need:

- You would be expected to demonstrate deep customer centricity, strong analytical mindset, first principles thinking and sharp planning & execution capabilities.

- 3+ years of experience in growth marketing roles with a focus on product or category marketing.

- Demonstrated track record of developing and executing successful growth marketing strategies and campaigns that drive business results.

- Curiosity to hunt for insights through data & user listening & turning insights into actionable growth ideas.

- Good analytical abilities & logical reasoning skills.

- Strong communication and influencing skills.

- Very strong bias to action.