Designation: Digital Marketing Manager.

Experience: 10 to 12+ Years.

Location: Ahmedabad (WFO).

Role Overview:

- We are seeking an experienced Digital Marketing Manager with a strong background in the accounting industry to lead our digital marketing initiatives.

- In this role, you will be responsible for building our authority in the accounting sector through strategic content development, social media marketing, and lead generation funnels.

- The ideal candidate will combine technical marketing expertise with industry knowledge to drive measurable results.

Key Responsibilities:

- Industry Authority Building: Develop and implement strategies to position Satva Solutions as a thought leader in the accounting technology space.

- Content Strategy: Create and execute a comprehensive content strategy aligned with our business goals and target audience needs.

- Lead Generation: Design and optimize marketing funnels to generate qualified leads from accounting firms, CFOs, and bookkeeping professionals.

- Team Management: Oversee content writers, provide constructive feedback, and ensure high-quality deliverables.

- Performance Analysis: Track, analyze, and report on marketing metrics, making data-driven recommendations for improvement.

- SEO Management: Direct SEO strategy using tools like Ahrefs and Semrush to improve organic visibility.

- Social Media Direction: Develop and oversee social media strategies tailored to accounting professionals.

- CRM Optimization: Work with our Pipedrive CRM to ensure proper lead tracking and nurturing.

- Budget Management: Manage marketing budget allocations across channels for maximum ROI.

- Cross-functional Collaboration: Work closely with sales and product teams to align marketing efforts with company objectives.

Required Qualifications:.

- 10-12+ years of digital marketing experience with demonstrated success.

- Proven experience in the accounting industry or B2B SaaS marketing to financial professionals.

- Strong track record of team leadership and development.

- Deep understanding of content marketing, SEO, social media marketing, and lead generation funnels.

- Analytical mindset with experience in marketing analytics and ROI measurement.

- Proficiency with SEO tools (Ahrefs, Semrush) and CRM systems (Pipedrive).

- Experience providing constructive feedback to content writers and managing content quality.

- Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).

Preferred Qualifications:.

- Knowledge of workflow automation tools, particularly n8n.

- Experience with Instantly or similar cold email automation platforms.

- Understanding of accounting software and technology trends.

- Background in developing thought leadership content for professional services.

Key Competencies:.

Industry Knowledge: Deep understanding of the accounting profession and its technology needs.

Active Listening: Strong ability to understand client needs and translate them into marketing strategies.

Strategic Thinking: Capacity to develop long-term marketing strategies aligned with business goals.

Data Analysis: Skill in interpreting marketing metrics and making informed decisions.

Leadership: Ability to guide and develop team members effectively.

Communication: Excellent written and verbal communication skills.

Time Management: Capability to handle multiple projects simultaneously.

Adaptability: Flexibility to adjust strategies based on market feedback and results.