Sales manager (Automobile Industry)

Experience : 4-6 Yrs

Location - Karnal

Role Overview:

- The Sales Manager will be responsible for driving sales performance and profitability for the premium/luxury vehicle portfolio. This role involves leading a high-performing sales team, delivering an exceptional customer experience in line with luxury brand standards, and developing strategic initiatives to expand market reach and maximise revenue.

- The ideal candidate will possess a deep understanding of the luxury automotive segment, strong business acumen, and proven experience in premium car sales and team leadership.

Key Responsibilities:

1. Team Leadership & Development

- Recruit, onboard, train, and mentor sales consultants to ensure high performance and alignment with luxury brand values.

- Set individual and team sales objectives aligned with business goals.

- Conduct regular performance reviews and coaching sessions to drive excellence.

- Foster a culture of professionalism, high energy, and personalised customer engagement.

2. Sales Strategy & Revenue Management

- Design and implement strategic sales plans to achieve monthly and annual revenue, unit, and profitability targets.

- Analyse market trends, competitor activity, and customer preferences to tailor sales tactics.

- Collaborate with marketing teams for lead-generation campaigns and showroom activations/events.

- Drive upsell/cross-sell initiatives including accessories, extended warranties, and service packages.

3. Customer Experience & Relationship Management

- Ensure a superior showroom experience reflecting luxury dealership standards.

- Maintain long-term relationships with HNI/UHNI clients, corporate clientele, and referral networks.

- Resolve escalations with discretion and customer-centricity.

- Personally engage in high-ticket negotiations for premium deals.

4. Inventory & Operational Coordination

- Monitor vehicle inventory and model availability to match demand patterns.

- Coordinate with OEM representatives for allocation, incentives, and brand-level promotions.

- Collaborate with finance, insurance, service, and delivery teams to ensure seamless vehicle handovers.

5. Performance Monitoring & Reporting

- Track individual and team conversion ratios, enquiry funnels, and sales cycle timelines.

- Maintain and update CRM platforms with accuracy.

- Generate weekly/monthly MIS reports for management review.

- Ensure compliance with dealership SOPs and manufacturer guidelines.

Qualifications & Skills:

- Proven experience in automotive sales, ideally in luxury or premium automobile brands.

- Strong leadership, team-building, and motivation abilities.

- Excellent communication, negotiation, and relationship-building skills with HNI clientele.

- Strong understanding of dealership operations, retail finance, and premium purchase cycles.

- Analytical mindset with the ability to interpret sales metrics and identify growth opportunities.

- Professional appearance, brand representation etiquette, and customer service excellence.

Key Competencies:

- High emotional intelligence & client handling maturity

- Strategic thinking with revenue orientation

- Brand alignment and premium customer engagement

- Market awareness and adaptability

- Result-driven mindset

Compensation & Benefits:

- Competitive fixed pay + attractive performance-linked incentives

- Opportunity to interact with premium clientele

- Brand-led training & development modules

- Growth path into Sales Head / General Manager roles