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Evoke HR Solutions Reviews by Employees

Talent Acquisition Executive

Talent Acquisition Specialist

Senior Talent Acquisition Executive

Job Title: President / SVP / Head of Sales General Trade. Location: Ahmedabad, Gujarat (Head Office Preferred). Relocation: Open to candidates willing to relocate. Reporting To: Chairman / Managing Director. Role Overview: We are seeking a dynamic and seasoned sales leader to head our General Trade vertical at a national level. This is a strategic leadership role focused on scaling our GT operations, optimizing our distribution footprint, and driving sustainable growth across urban, semi-urban, and rural markets. The ideal candidate will have deep expertise in traditional trade, a proven track record in large-scale team management, and the ability to execute with agility in fast-evolving FMCG markets. Key Responsibilities: Sales Strategy & Planning - Develop and execute national-level General Trade strategies aligned with business goals. - Set and drive annual revenue targets, sales plans, and trade promotional strategies. - Identify regional growth opportunities and scale successful models pan-India. Distribution & Channel Development - Expand and strengthen distributor and dealer networks across geographies. - Enhance secondary sales through demand generation initiatives and on-ground activation. - Monitor distributor health metrics: ROI, working capital, service levels, and order frequency. Sales Team Leadership - Build and manage a high-performing field sales force (300+): RBHs, State Heads, ZSMs, TSMs, and TIs. - Drive performance through structured KPIs, incentive programs, and capability development. - Instill a culture of ownership, accountability, and execution excellence. Execution Excellence - Ensure daily, weekly, and monthly sales operations run seamlessly with strong beat planning. - Oversee execution of trade marketing activities: in-store visibility, merchandising, POPs, and schemes. - Champion rural penetration strategies through innovative, cost-effective distribution models. Candidate Profile: Experience: 10+ years in FMCG Sales, including 5+ years in leadership roles within General Trade. Industry: Beverages, packaged food, or similar high-velocity FMCG categories preferred.

Ahmedabad

Others

Sales Head - General Trade - FMCG 

Job Description for Sales Head - General Trade - FMCG  in Evoke HR Solutions in  Ahmedabad Others for (10-12) years of experience. Apply Now!