Sales Head - Commercial EV Financing

The company is an RBI-registered NBFC and fintech, founded by IIT/IIM alumni and backed by InfoEdge Ventures and Asha Ventures. We have financed 30,000+ commercial EVs, crossed 300 Cr AUM, and are building India's most impactful sustainable mobility finance platform across Rajasthan, NCR, UP, MP, and Bihar.

Role Overview:

This is not a traditional sales head role. You will architect the revenue engine from the ground up - designing channel strategy, building incentive systems, and owning field execution across 5 states. You will think like a product manager for the sales function: running experiments, reading data, and iterating fast. The job is to build a 2,000 Cr AUM machine.

What you will own:

- Drive disbursements up to 100 Cr/month by designing scalable channel playbooks - not just adding headcount.

- Treat sales as a product: run acquisition experiments (fleet aggregators, corporate tie-ups, OEM co-financing), measure outcomes, and scale what works.

- Lead and develop a 100+ member distributed team across tier 2 - 3 cities in Rajasthan, NCR, UP, Bihar, and MP.

- Own the sales data stack: pipeline MIS, conversion funnels, cohort performance - run weekly hypothesis reviews with the CEO.

- Design and implement incentive plans that drive field productivity and retention, not just short-term volume.

- Oversee OEM and dealer relationships, partner onboarding in new geographies, and documentation workflows.

- Track competitor products, pricing, and distribution strategies; translate insights into actionable business decisions.

- Collaborate closely with Credit and Risk on portfolio quality, approval rates, and emerging field risks.

- Set daily, weekly, and monthly targets; conduct structured reviews and coach regional managers.

What we are looking for:

- 8+ years in loan sales or lending, with 3 - 4 years managing large distributed field teams.

- Experience in two-wheeler, three-wheeler, or commercial vehicle financing strongly preferred.

- A first-principles problem solver who has redesigned a broken sales process - not just inherited and scaled one.

- Comfortable building an MIS dashboard independently; working command over Excel or BI tools.

- Understands loan unit economics: CAC, yield, collection cost - not just disbursement volume.

- Strong track record in semi-urban and tier 2 - 3 field markets.

- Excellent communication, influencing, and negotiation skills.