Sales & Commercial Manager - FMCG Distribution

Job Title: Sales / Commercial Manager FMCG Distribution

Location: Tunisia ( French speaking experience )

Our client is one of the leading FMCG major in Africa.

About the Role

We are hiring a Sales / Commercial Manager to lead our FMCG distribution business in Tunisia.

Please note: Fluency in French is essential.

Candidates without strong French language skills will not be considered. English proficiency is also required.

This senior role offers the opportunity to shape sales strategy, expand distribution reach, and drive commercial initiatives in one of the most dynamic FMCG environments. The focus is not only on sales growth but also on strengthening our distribution network, ensuring products are available, visible, and accessible across every channel in Tunisia.

Key Responsibilities:

- Develop and execute distribution and sales strategies to drive market penetration and sustainable growth.

- Strengthen partnerships with distributors, retailers, wholesalers, and modern trade accounts.

- Negotiate contracts and commercial agreements to optimize distribution efficiency and profitability.

- Ensure best-in-class distribution coverage and availability across urban and rural markets.

- Drive pricing, promotions, and trade marketing activities that enhance sell-in and sell-out.

- Lead, mentor, and empower the sales and distribution teams to achieve business objectives.

- Conduct regular market analysis to monitor trends, customer behaviour, competitor moves, and distribution gaps.

Requirements:

- Bachelors degree in Business, Marketing, or related field (MBA preferred).

- 7-12 years of proven experience in FMCG distribution, sales, or commercial management.

- Fluency in French (mandatory) and proficiency in English.

- Strong negotiation, leadership, and communication skills.

- Deep knowledge of Tunisia's FMCG market, channels, and distribution networks.

What We Offer?

A senior leadership position in a reputed FMCG distribution company.

Competitive compensation package with performance-based incentives.

An entrepreneurial, high-growth environment where you can shape distribution strategy and make a visible impact.