Rural Sales Head - Consumer Electricals & Home Appliances

- Lead rural sales strategy, annual operating plans, and execution across designated geographies.

- Expand and strengthen the rural distribution network-distributors, sub-stockists, retailers, and rural entrepreneurs.

- Achieve primary & secondary sales targets with strong focus on numeric & weighted distribution.

- Drive rural demand generation through activations, influencers (mechanics, electricians), and local events.

- Lead, coach, and review Territory Managers and field teams for disciplined beat planning and productivity.

- Monitor rural competition, pricing, schemes, and provide actionable market insights.

- Improve product availability, visibility, and retailer engagement across rural markets.

- Ensure operational excellence: forecasting, inventory hygiene, credit control, and channel ROI.

- Execute rural trade & consumer schemes and track effectiveness.

- Drive ethical and compliant selling practices in all rural territories.