Rural Channel Manager

Job Description:

- Defining 8-10 critical responsibilities associated with the job which account for ~80% of the bandwidth and effort of the job holder.

1 Driving Rural Channel Strategy:

- Drive the effective implementation of Rural Strategy to achieve topline, distribution and channel specific objectives across rural markets

- Devise monthly, quarterly plans to drive the business KPIs across rural markets in the region

- Plan and execute new product launches for the rural markets in timely and effective manner

2 Improving Channel performance:

- Devise plans to drive the distribution targets for rural markets in the region

- Customize the GTM, trade & activation plans for various rural markets, categories to unlock growth in reach and distribution

- Monitor the implementation and performance of promotions, campaigns to monitor & deliver ROI

- Devise specific channel plans for driving brand visibility, stimulate demand, and impacting growth, along with tracking ROI of such initiatives

- Drive strong commercial health for the region focusing on right indicators and taking corrective decision to improve commercial hygiene

3 Development of Distribution & Rural Selling Infrastructure:

- Devising and implementation of alternate Rural GTM strategy as per laid out framework

- Drive and monitor performance of the each of stockists and sub distributors and take corrective actions

- Enhance retention and growth of rural channel partenrs - provide support, conduct visits to address their needs

- Ensure availability access to merchandising, PoS materials to enable visibility, merchandising inputs

4 Market Intelligence:

- Monitor and track competition activity at the sub-distributor and retailer level in rural markets

- Gather market intelligence on rural consumer preferences, local market nuances - provide insights to develop effective rural channel strategies

5 Sales Reporting and Analysis:

- Track and drive sales & distribution information at the sub distributor level to enable more informed decision making

- Analyze and report sales data for the rural channel in the region.

- Monitor key performance indicators (KPIs), track market trends, and prepare channel review reports for management analysis

6 People and Crossfunctional Collaboration:

- Collaborating across stakeholders of the branch and HO for driving sales revenue and identification of right and critical markets for the activations

- Facilitating all round development of the reporting and non reporting team