The position is highly confidential and hence it is not feasible for us to reveal all details about the organization. However, we will discuss the opportunity in detail on the receipt of your application. Position : Rural Activation Manager (PAN India) Reporting To : General Manager - Rural Channel Based Location - Makali, Bangalore, Head Office Role Definition: Role will involve planning & execution of trade activations, consumer demand generation, loyalty programs and other trade marketing promotions/programs for all categories. This will be for rural channel pan India. Roles & Responsibilities - - Responsible for overall Top Line Business for Rural Channel. - Drive rural initiatives such as coverage expansion, activations, trade promotions etc along with Branch Sales Team - Analysing data and driving optimal portfolio mix for the channel by geography - Planning and driving NPD executions in rural channel along with Branch Sales Team. - Collaborate & co-ordinate with respective category marketing teams to execute the brand / State wise value & volume plans for rural channel. - Able to analyse data, come up with insights and execute plans to drive category goals, market share objective and sales performance across rural. - Influence field sales leadership team to align to Category, Brand & Channel strategy - Develop impactful promotional concepts and trade activation mechanisms specific to rural channel - Understanding of Rural channel by geography and ability to take rational decisions by categories to enhance business. - Ability to co-ordinate with all stakeholders at the field level, Customer marketing team and marketing team to seamlessly manage communication and execution of category/channel strategies. - Responsible to continuously evaluate Rural Infra & come up with interventions/plan to optimize cost & increase reach

Bangalore

Rural Activation Manager - FMCG 

Job Description for Rural Activation Manager - FMCG  in AKNA Management Solutions Pvt. Ltd. in  Bangalore for (5-9) years of experience. Apply Now!