Rural Activation Manager - FMCG

Job Description:

Geo Expansion in Rural markets. The Rural Activation Manager will be responsible for developing and implementing brand presence, consumer engagement, and activation strategies for rural markets to achieve household penetration in rural markets.

Key Responsibilities:

- Rural Marketing & Activation: Collaborate with the Trade marketing & Marketing team to design and execute localized campaigns, ensure effective activations to generate trials for our brands.

- Work closely with regional sales team, agencies, and activation team to drive impactful activations to build superior brands in the rural markets.

- Campaigns and engagements: Plan and design rural specific campaigns such as events, fairs/ roadshows, and product demonstrations to be implemented with support of the local/ regional teams.

- Performance Tracking & Reporting: Monitor the effectiveness of rural activations through defined KPIs. Analyse RoI of campaigns and continually improve future initiatives/ investments. Prepare and present reports on campaign outcomes while analysing customer/ consumer trends.

- KPI Management: Responsible for all KPIs like Household penetration, Trials, topline delivery, A&P spends.

Requirements:

Age: Upto 36 yrs

Education: MBA

Experience: Must be working as ASM / Managerial level - 2yrs plus

Gender: Male candidates only