Description:

Job Title: CP Sourcing Head.

Location: Hyderabad.

Department: Sales & Business Development.

Experience: 12 - 18 years (Real Estate Industry Mandatory) Plots / Villas.

Role Overview:

The CP Sourcing Head will be responsible for building, managing, and scaling the Channel Partner (CP) network to drive sales for Ridhira Groups real estate, experiential living, and wellness-driven projects.

This role requires a strong network in the real estate ecosystem, expertise in channel partner acquisition, training, performance management, and driving revenue through CP-engaged sales.

Key Responsibilities:

Channel Partner Acquisition & Onboarding:

- Identify, evaluate, and onboard high-performing Channel Partners, DSAs, and corporate broker networks across Hyderabad and nearby cities.

- Develop CP onboarding frameworks, documentation, agreements, and compliance checks.

- Maintain a strong database of active CPs with performance tracking.

CP Relationship Management:

- Act as the primary point of contact for all channel partners and corporate partner relationships.

- Conduct weekly & monthly engagement activities, webinars, project site visits, and product orientation sessions.

- Build long-term partnerships to ensure consistent lead flow and bookings.

Sales Performance through CP Network:

- Generate revenue by ensuring CPs are actively promoting and closing sales for Ridhiras projects.

- Create CP-specific sales strategies, offers, commission structures, and incentives.

- Work closely with internal sales teams to ensure seamless coordination and conversion.

Market Intelligence:

- Analyze local market trends, competitor CP programs, and brokerage structures.

- Provide insights to management on improving CP engagement and performance.

- Maintain a pulse on new brokers, new markets, and emerging property demand trends.

Training & Development:

- Build and implement regular training programs for CPs on project USPs, pricing, sales pitches, and closing techniques.

- Empower CPs with updated collateralsbrochures, price sheets, videos, walkthroughs, and communication scripts.

Strategy & Business Planning:

- Develop quarterly and annual CP sales plans aligned with group business goals.

- Track KPIs such as CP activation rate, lead quality, conversion percentage, revenue contribution, and retention.

- Prepare management reports, dashboards, and forecasting.

Compliance, Documentation & Governance:

- Ensure timely agreement sign-offs, commission payouts, and legal compliance.

- Ensure CPs follow ethical sales practices and brand guidelines of Ridhira Group.

Required Skills & Competencies:

- Mandatory experience in real estate CP sourcing / broker network management.

- Strong broker ecosystem network in Hyderabad.

- Excellent negotiation, communication, and presentation skills.

- Strategy-driven mindset with ability to handle high-volume CP pipelines.

- Proficient in CRM tools, reporting systems, and sales analytics.

- Ability to lead a team of CP executives / sourcing managers.