Retranz Infolabs - Growth Manager

At Khetika, were not just crafting chutneys and fresh batters were building a new-age food brand that brings the bold flavors of India into modern homes. As we scale across Quick Commerce and E-Commerce platforms, were looking for a digital-first, performance-obsessed marketer to lead our growth engine.

If you live for ROAS, speak fluent CTR, and still get excited about an insight-driven creative idea this role is for you.

Your Role:

Lead and own Khetikas digital performance across Q-Commerce and E-Commerce platforms, blending strategic thinking with hands-on execution. Your campaigns will not just drive numbers theyll build the brand.

Key Responsibilities:

- Plan, manage, and optimize digital marketing budgets across Google, Meta, Amazon, Blinkit, Instamart, Zepto, and more

- Launch full-funnel performance campaigns with strong focus on acquisition, retention, and ROI

- Build and lead visibility partnerships with commerce platforms be it through banners, content hooks, or strategic collaborations

- Continuously track, analyze, and report key performance metrics; optimize campaigns based on real-time insights

- Collaborate closely with content, sales, and product teams to ensure cohesive brand and campaign messaging

- Test and experiment with formats, creatives, channels A/B tests, audience segmentation, and media mix modeling

- Maintain and evolve campaign dashboards, uncover insights, and turn data into decisions

What You Bring to the Table:

- 6+ years of experience in performance marketing, ideally in a consumer brand, FMCG, or D2C setup

- Deep expertise in paid media platforms: Google Ads, Meta, Amazon Ads, and Q-commerce tools

- Proven ability to manage large budgets and scale campaigns with measurable ROI

- Strong analytical mindset fluent in Excel/Sheets, dashboards, attribution models, and reporting tools

- A creative edge able to turn performance insights into bold, engaging campaign narratives

- Execution-focused with hustle in your DNA and a passion for working in a fast-paced growth environment

Qualifications:

- Education background in Marketing, Business, or related fields

- MBA preferred especially with a focus in Digital, Brand, or Growth Marketing

About Khetika:

Khetika is a premium fresh food brand bringing authentic Indian staples like batters, chutneys, and ready mixes straight from farms to urban kitchens. With a strong commitment to quality, transparency, and Indian culinary heritage we're on a mission to reinvent what fresh, flavorful convenience looks like.