Republic World - Digital Ad Sales Role

Location: Noida and Mumbai.

Key Responsibilities :

Revenue Leadership:

- Spearhead aggressive monetization strategies for Republic Digital's CTV and digital properties across India, with a focus on content-led advertising and social media integrations.

Client Strategy & Solutions:

- Develop deep understanding of client business objectives across key sectors (FMCG, Defense, BFSI, Government) to deliver customized, high-impact sales solutions.

Sales Target Ownership:

- Drive quarterly and annual revenue targets with a proven track record of achieving at least 90% of set goals in previous roles.

Platform Monetization:

- Lead revenue generation across platforms like YouTube, Facebook, and emerging digital channels, with a strategic focus on high-consumption regional markets.

Innovative Sales Execution:

- Conceptualize and execute branded IPs, integrated content campaigns, and national-level monetization strategies that align with Republic's editorial voice.

Team Leadership & Collaboration:

- Build, mentor, and manage a high-performing sales team.

- Collaborate cross-functionally with editorial, strategy, and product teams to ensure seamless execution.

Strategic Client Engagement:

- Act as a trusted advisor to clients, leading pitches, closing key accounts, and delivering innovative campaign solutions.

Network Expansion:

- Leverage and expand a robust advertiser network across India, with strong relationships in consumer, BFSI, government, defense, and FMCG sectors.

Creative Storytelling:

- Champion branded content that blends Republic's voice with client messaging through compelling storytelling and innovative formats.

Desired Profile:

Experience:

- 6-10 years in Digital/CTV/OTT or Broadcast Ad Sales with strong client-facing exposure.

Leadership:

- Proven experience in team management, talent development, and fostering a collaborative work culture.

Expertise:

- Deep understanding of digital monetization, influencer marketing, social media PR, and emerging ad tech.

Strategic Thinking:

- Ability to conceptualize sellable IPs, analyze platform behavior, and identify integrated revenue opportunities.

Market Insight:

- Strong grasp of national and regional media trends, especially in high-growth digital states.

Skills:

- Excellent communication, negotiation, and stakeholder management abilities.

Cross-Functional Aptitude:

- Comfortable operating at the intersection of content, sales, marketing, and innovation.

Qualifications :

- PGDM/MBA/PGPM preferred.

- Strong analytical and strategic mindset.

- Passion for digital media and content innovation.