Manager / Sr.Manager - Digital Marketing - Ecommerce

Job title: Manager - Digital Marketing - Ecommerce - B2C

Location: Navi Mumbai - Ghansoli

About Reliance Retail :

- Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders.

- Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

- Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands :

Reliance FreshPik, Reliance Fresh, Reliance SMART, SMART Point, JioMart (Online Grocery store).

About The Role :

As a Manager Digital Marketing you will play a pivotal role in influencing strategic decisions for the company. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your Digital Marketing skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals.

Specifically, You Will Be Responsible To :

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

What You'll Do :

- Decide on digital marketing strategy and campaign calendar.

- Decide on campaigns for relevant products.

- Decide on strategies to improve customer experience, customer loyalty and customer satisfaction based on analysis of marketing campaigns.

What You'll Need :

- MBA degree in marketing.

- 6/7 Yrs of experience in Ecommerce Setup as Manager Digital Marketing / Campaigns Management.

- Proven working experience in digital marketing.

- Demonstrable experience leading and managing digital campaigns, marketing database, email, social media and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.