Job title: Manager - Marketing Communication- General Merchandising. Location: Navi Mumbai - Ghansoli About Reliance Retail: Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure. Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value. Our Brands: Reliance FreshPik, Reliance Fresh, Reliance SMART, SMART Point, JioMart (Online Grocery store) About The Role: As a part of Marketing team you will play a pivotal role in influencing strategic decisions for the company. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals. Specifically, You Will Be Responsible To: - Identify relevant events for category consumption - Sharpen the category communication in existing stores and new stores - Execution of marketing properties like house ware, toys, toiletries, plastic ware, etc - Timely planning and execution - Shoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and photographer/production - Media Planning- ensure desired share of voice is maintained for the brand - Keeping a track of competition activities - Making all efforts to make the most of the budget - Study campaign performance and make learning board - Effective interaction with category team, zonal team, digital team and agency. What You'll Do: - Creating and executing a strong marketing communication strategy & execution plan for General Merchandising category. - Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives. - Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link) - Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives - BTL. - Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print - ATL. - Coordination with the media agency for radio campaigns and OOH - ATL - Agency management - giving creative briefs and getting the desired output - Assisting in the shoots - static as well as AV. - Aligning all the stake holders and facilitating the smooth execution. - Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines - Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.). What You'll Need: - MBA degree in marketing top B-School. - 6/7 Yrs of experience in Marketing Communication. - Experience in General Merchandising Category is MUST - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers.

Navi Mumbai

Mumbai

Reliance Retail - Manager - Marketing - General Merchandising 

Job Description for Reliance Retail - Manager - Marketing - General Merchandising  in Reliance Retail in  Navi Mumbai Mumbai for (8-10) years of experience. Apply Now!