Regional Sales Manager - HORECA - FMCG - South & West India

Role Overview:

The Regional Sales Manager (RSM) will lead growth initiatives across assigned regions. This role involves identifying new business opportunities, building strategic partnerships, and driving revenue generation while managing key client relationships.

The ideal candidate will possess strong business acumen, leadership skills, and the ability to adapt to diverse regional markets. You will represent a premium brand to B2B clients, ensuring seamless service, strong engagement, and continuous business growth.

Key Responsibilities:

- Lead the B2B sales function with ownership of P&L, revenue growth, and long-term strategic partnerships.

- Develop regional sales plans, set targets, and implement strategies to achieve company goals and increase market share.

- Identify, develop, and convert new business opportunities across the assigned region.

- Drive contract negotiations, pricing strategies, and key account management for top B2B clients.

- Develop and grow distribution footprints in the assigned region. Strengthen distribution management, increase market penetration, and expand product reach to independent hotels across the country.

- Build, develop, and grow a strong sales team with a clear objective of delivering high performance and achieving assigned goals.

- Recruit, train, mentor, and motivate a team of sales representatives to achieve individual and team targets.

- Manage and lead regional sales teams to achieve targets in line with set KPIs.

- Identify and acquire new customers, as well as upsell to existing customer bases across the region.

- Build and maintain strong relationships with key customers and accounts to ensure growth and retention.

- Develop a sustainable and robust sales pipeline with accurate forecasting and account planning.

- Develop and implement sales strategies and plans to meet revenue goals.

- Conduct market research, competitor analysis, and monitor market trends in the region.

- Prepare regular reports and conduct monthly performance review meetings.

- Represent the organization at regional events and trade shows.

- Develop and manage regional sales budgets and expenses.

Qualifications & Experience:

- 12-15 years of progressive sales leadership experience, preferably in HORECA sales.

Preferred Background:

- FMCG (Food or Non-Food) experience selling into the HORECA channel.

Key Competencies:

- Strong communication skills: Exceptional client-facing and internal coordination abilities; comfortable interacting with CXO-level stakeholders.

- Result-oriented: Proven success in driving account growth, retention, and customer satisfaction.

- Aesthetic sensibility: Appreciation for luxury, design, and premium product experiences.

Why Join?

- Work with a globally recognized premium Indian brand serving luxury clients in over 20 countries.

- Be part of a fast-growing, purpose-driven organization at the intersection of hospitality, wellness, and design.

- Attractive compensation, incentives, and opportunities to build marquee client partnerships.

- Culture of innovation, quality, and customer focus.

Educational Qualifications:

- Bachelor's degree in Business, Marketing, Hospitality, or a related field.

- MBA or equivalent qualification is a plus.