Regional Sales Manager - Cosmetics/Personal Care/FMCG

Description:

Location: Lower Parel.

Key Responsibilities:

Sales Strategy & Planning:

- Develop and execute sales strategies to achieve revenue, market share, and distribution

objectives in the Maharashtra region.

- Forecast, monitor, and achieve monthly/quarterly/annual sales targets.

Team Leadership & Channel Development:

- Lead, train, and motivate Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and distributor teams.

- Ensure effective secondary sales drive, retail coverage, and promoter productivity.

- Build and manage a strong distribution network across general trade, modern trade, and beauty/cosmetic channels.

Market & Business Development:

- Identify new business opportunities, appoint new distributors/stockists, and expand retail penetration.

- Strengthen brand presence through trade promotions, merchandising, and visibility initiatives.

- Monitor competitor activities and provide market intelligence to the management.

Operational Excellence:

- Ensure efficient sales operations, credit control, and timely collections.

- Conduct regular market visits to review performance, resolve issues, and build strong trade relationships.

- Ensure adherence to company policies, processes, and reporting systems.

Key Requirements:

- Graduate/MBA preferred with 1012 years of proven sales experience in Cosmetics / Personal Care / FMCG sector.

- Strong exposure to Maharashtra market with deep knowledge of regional distribution and

retail dynamics.

- Experience in handling a team of ASMs/TSOs and managing large distributor networks.

- Excellent leadership, negotiation, and communication skills.

- Ability to drive sales growth in a highly competitive and fast-paced environment.