Regional Sales Manager - Beverage Industry

JOB DESCRIPTION

Regional Sales Manager (RSM) - Beverage Industry

Function: Sales & Distribution

Experience: 3+ years

Education: MBA from a Tier 1 or Tier 2 campus

Locations: Tamil Nadu & Kerala | Rajasthan & Madhya Pradesh | Bihar & Jharkhand

Role Summary

Drive regional revenue growth, sales strategy, distribution expansion and market penetration for Beverage Industry across the assigned region.

Key Responsibilities

- Deliver regional sales, volume and market-share targets, with annual revenue responsibility of - 50-70 crore.

- Lead and manage 5-7 Area Sales Managers (ASMs) and a field sales team of approximately 20-30 people.

- Strengthen distribution reach, outlet coverage, product availability and in-market execution.

- Manage distributor relationships and drive primary and secondary sales across channels.

- Track sales KPIs, market trends and competitor activity; identify opportunities for growth.

- Execute trade marketing and promotional plans to improve visibility and market penetration.

- Build team capability, review performance and ensure achievement of regional business objectives.

Candidate Requirements

- 3+ years of relevant sales experience in the FMCG industry.

- MBA from a Tier 1 or Tier 2 campus.

- Strong experience in sales and distribution, channel management and regional sales planning.

- Demonstrated ability to lead teams, manage revenue targets and drive business growth.

- Strong analytical, communication, negotiation and stakeholder-management skills.