Regional Lead - Horeca/B2B Sales - Coffee Machines - South/North

Regional Lead - South (Horeca/B2B Sales) for a retail firm (premium coffee machines) in Bangalore/ Delhi NCR

Key Responsibilities:

1. Sales Execution & Target Achievement:

- Achieve monthly and quarterly sales targets across the South region.

- Identify and onboard new HoReCa accounts including hotels, restaurants, cafs, QSRs, and catering businesses.

- Drive professional coffee machine placements and product penetration.

- Maximize product sales through strategic pitching and upselling.

2. Market Development & Expansion:

- Map the HoReCa ecosystem across South India to identify growth clusters.

- Conduct regular market visits to build brand visibility and strengthen customer connect.

- Track competitor activities and provide insights for strategic decisions.

3. Client Relationship Management:

- Build and maintain strong client relationships to support long-term business.

- Understand customer needs and provide suitable product and machine solutions.

- Ensure high service standards and coordinate with internal teams for smooth operations.

4. Operations & Coordination:

- Work closely with supply chain for timely deliveries and inventory planning.

- Coordinate with marketing for regional activities, sampling, and promotions.

- Support machine installation, training, and service coordination as required.

5. Reporting & Analytics:

- Maintain updated records of leads, pipelines, placements, and closures.

- Provide weekly sales reports, forecasts, and performance tracking.

- Use CRM tools to ensure data accuracy and transparency.

Qualifications & Skills:

- Degree in Business, Sales, Marketing, Hospitality, or related field.

- Should have experience in HoReCa B2B sales (Food & Beverage or Coffee preferred).

- Strong understanding of the HoReCa landscape in South India.

- Excellent communication, negotiation, and relationship-building skills.

- Ability to work independently and manage field operations across multiple cities.

- Proficiency in CRM and basic sales reporting tools.

- Target-driven mindset with strong execution capability.