Pure Nutrition - Manager - Marketing

Marketing Manager - Pure Nutrition (Mumbai).

Full-time | Work from Office | Andheri (East).

- Pure Nutrition is looking for a Brand-Building Marketing Leader with a proven track record of scaling consumer wellness brands-preferably from top nutraceutical, ayurveda, health supplement, or FMCG competitors.

- If you have built brands from scratch or scaled them aggressively using ROI-driven marketing, both online (D2C, marketplaces, performance marketing) and retail (ATL/BTL/trade marketing), this role is for you.

What You Will Lead:

Brand Building & Growth Strategy:

- Build Pure Nutrition as a trusted premium nutraceutical brand in India & international markets.

- Apply experience from competitor brands to accelerate Pure Nutrition's brand equity, recall and retail presence.

- Create a unified brand voice across packaging, communication, influencers and retail touchpoints.

ROI-Driven Marketing (Online + Retail):

- Develop performance-first marketing systems with clear CAC, LTV, ROAS and offline ROI metrics.

Drive growth across:

- Pure Nutrition D2C website.

- Amazon, Flipkart, healthcare marketplaces.

- Retail visibility, in-store branding, pharmacy activations.

- Lead agency partnerships for digital ad buying, creatives, influencer collaborations and retail marketing.

Campaigns, Content & Communication:

- Design consumer-led campaigns for immunity, wellness, anti-aging, women's health, kids' nutrition and other verticals.

- Create storytelling-based marketing that converts: product launches, reels, testimonials, education-based content.

- Oversee photoshoots, videos, packaging creatives and brand guidelines.

Cross-Functional Leadership:

- Work closely with Sales, Product Development & Operations to support launches and retail growth.

- Drive quarterly marketing calendars, budgets and performance dashboards.

- Lead internal teams + external agencies to ensure timely execution.

What We're Looking For:

- 8-10+ years in Marketing-preferably from nutraceutical/health supplement/ayurveda/FMCG brands.

- Proven success in building brands, driving ROAS-positive performance marketing, and scaling retail visibility.

- Strong command of SEO, SEM, PPC, funnel optimization, retention strategies, influencer marketing.

- Excellent communication and creative judgement.

- MBA in Marketing preferred but not mandatory for outstanding performers.

What We Offer:

- A high-ownership role in a rapidly scaling health & nutrition company.

- Opportunity to shape Pure Nutrition's brand vision end-to-end.

- Growth-oriented, collaborative environment.