Progenesis - Head - Business Development

Description:

Business Growth & Strategy:

- Develop and execute business development strategies to increase patient footfall and revenue.

- Identify new market opportunities, referral channels, and partnership prospects.

- Plan and implement outreach programs, medical camps, and promotional activities.

- Monitor market trends, competitor activities, and industry developments.

Team Management & Leadership:

- Lead, mentor, and manage the business development and marketing teams.

- Set clear targets, KPIs, and performance benchmarks for team members.

- Conduct regular training, reviews, and performance evaluations.

- Motivate teams to achieve individual and organizational goals.

Partnerships & Networking:

- Build strong relationships with gynecologists, hospitals, diagnostic centers, and referral partners.

- Represent the IVF center at conferences, CMEs, and networking events.

- Maintain long-term collaborations with medical and corporate partners.

Marketing & Branding:

- Oversee marketing campaigns (digital, offline, field marketing).

- Ensure consistent brand messaging across all platforms.

- Coordinate with agencies for advertising, social media, and PR activities.

Reporting & Analysis:

- Track performance metrics, lead conversion, and ROI on campaigns.

- Prepare regular business reports for management.

- Use data insights to improve strategies and outcomes.