Product Marketing Manager - SaaS/Enterprise Software

We're an enterprise software company that needs a performance marketer who thrives on fixing broken campaigns and scaling what works.

Role and Responsibilities :

The Challenge (The Good Kind):

- Historical Poor ROI: Previous campaigns returned 10-20 cents on the dollar

- Skeptical Market: Digital adoption buyers are wary of over-promising vendors

- Multi-Persona Complexity: Must reach Application owners, IT owners supporting applications, L&D Leaders, IT Directors, Business Unit/functional Leaders

- Competitive Landscape: Competing against WalkMe and Whatfix with bigger budgets

The Opportunity:

- Clear Targets: $30-40K Quarterly budget - $100K - $150K revenue (255% ROI target)

- Proven Metrics: 50% faster onboarding, 30% fewer errors, 3.4x ROI

- Fresh Positioning: "Software should work for people" - differentiated message

What You'll Own

- Multi-Channel Strategy: LinkedIn, Search, Retargeting, Video etc.,

- Persona-Specific Campaigns: Different messaging for each buyer type

- Conversion Optimization: Lead magnets/COI calculators, industry landing pages, nurture sequences

- Performance Turnaround: Weekly optimization, advanced attribution, pipeline tracking

Success Metrics

- CPL Target: Under $160 across all channels

- Conversion Goals: 3%+ landing pages, 18%+ lead-to-SQL

- Pipeline: 47 SQLs from 250 leads in a Quarter

- ROI Improvement: From 20 cents to $2.55 per dollar spent

Why You'll Love It

- Immediate Impact: Your work directly determines Q1 revenue success

- Data-Rich Environment: Mature product with measurable outcomes

- Optimization Paradise: Multiple personas, channels, audiences to test

- Category Disruption: Help reframe market from adoption to outcomes

Perfect for: Performance marketers who've turned around underperforming campaigns, love multi-channel attribution, and get excited about proving ROI in complex B2B sales.