Product Marketing Manager - IT

Responsibilities:

- Track competitive landscape, conduct research, and synthesize customer/marketing insights for refining messaging and identifying opportunities for differentiation. Leverage these insights to optimize marketing campaigns and drive product adoption.

- Develop clear messaging and value propositions for RISA's products by persona and segment, translating technical capabilities into real-world outcomes (e. g., faster time to therapy, fewer denials, improved utilization).

- Execute integrated campaigns across webinars, digital channels, and emails to drive awareness and generate high-quality leads.

- Develop content to effectively communicate product benefits and value.

- Build high-impact GTM assets (one-pagers, battlecards, ROI calculators, landing pages, case studies) and aid sales enablement to support deal closure and customer engagement.

- Partner cross-functionally with Sales, Product, and Design teams to align GTM strategies and amplify customer outcomes.

- Optimize lead capture workflows through CRM tools (Salesforce, HubSpot) and marketing automation.

- Streamline lead qualification and improve response speed, resulting in higher engagement and conversion rates.

- Use tools to track and analyze campaign performance and leverage data to continuously refine marketing strategies, ensuring alignment with growth objectives

- Define and monitor PMM KPIs to measure and refine messaging, adoption, and overall impact.

- 2 to 4 years in B2B product marketing (software, AI, or data), with strong writing and communication skills.

- Skilled at turning complex products into clear, differentiated messaging and collateral.

- Experience driving campaigns across channels (web, email, events, in-product).

- Data-informed mindset with the ability to define KPIs and act on insights.

- Collaborative partner to Product, Sales, Design, and Customer Success; Bachelor's or equivalent experience.