Responsibilities: - Developing Product Marketing Strategies - Collaborate with product management and marketing teams to develop product marketing strategies that align with business goals and target audience needs. - Identify key value propositions and differentiation points for both the and web tool, and develop messaging and positioning strategies to effectively communicate these to creators and brands. - Driving Adoption and Onboarding - Develop and execute marketing campaigns to drive adoption of the and web tool among creators and brands. - Create onboarding materials and resources to help new users navigate the platform and maximize their experience. - Implement targeted outreach initiatives to attract new users and facilitate their onboarding process. - Ensuring Retention and Engagement - Implement strategies to increase retention and engagement of both creators and brands on the app and web tool. - Develop personalized communication and engagement tactics to nurture relationships with users and encourage ongoing usage. - Monitor user feedback and behavior to identify opportunities for improvement and optimize the user experience. - Content Creation and Collateral Development - Create compelling marketing collateral, including product guides, tutorials, case studies, and success stories, to showcase the value of the platform to creators and brands. - Collaborate with design and content teams to produce visually appealing and informative materials that resonate with the target audience. Requirements: - Degree in Marketing, Business, or a related field. - 4-5 years of experience in product marketing, with a focus on driving adoption and engagement for consumer apps or digital platforms. - Proven track record of developing and executing successful marketing campaigns for consumer apps, demonstrating an understanding of user acquisition, retention, and engagement strategies. - Experience in crafting compelling messaging and value propositions tailored to target consumer audiences. - Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance, user behavior, and KPIs. - Excellent communication skills, both written and verbal, with the ability to effectively convey complex ideas and concepts. - Creative thinking and problem-solving abilities, with a passion for driving innovation and growth in the consumer app space. - Familiarity with technology or digital media industry trends and best practices.

Bangalore

Product Marketing Manager - Digital Media Industry 

Job Description for Product Marketing Manager - Digital Media Industry  in Dhruvini Consulting Pvt Ltd in  Bangalore for (8-10) years of experience. Apply Now!