Role Overview:

We are looking for a Product Marketing Head to lead end-to-end product and category strategy, driving market share, revenue growth, and profitability. This role owns portfolio planning, pricing, GTM execution, and lifecycle management across General Trade, Modern Trade, and E commerce, working closely with cross-functional teams to deliver strong commercial outcomes.

Key Responsibilities:

Product & Category Strategy:

- Own end-to-end product and category strategy, including portfolio planning, pricing, positioning, and lifecycle management

- Drive market share, revenue, and profitability for assigned categories

- Identify whitespace and growth opportunities through market and portfolio analysis

Go-To-Market (GTM) & Channel Strategy:

- Develop and execute GTM strategies across General Trade, Modern Trade, and E-commerce

- Optimize channel mix and regional mix to improve ROI, margins, and distribution efficiency

- Lead annual and quarterly business planning in partnership with Sales and leadership teams

Launches, Promotions & Visibility:

- Lead new product launches, from concept to scale

- Drive promotional planning, in-store visibility, and activation initiatives

- Ensure strong execution, availability, and compliance at retail

Cross-Functional Collaboration:

- Work closely with Sales, Supply Chain, Retail, Finance, and Operations to ensure seamless execution

- Partner with external agencies, vendors, and research partners as required

Insights & Performance Management:

- Analyze market trends, consumer insights, and competitive intelligence to inform strategy

- Track category performance using key metrics (revenue, margins, ROI, distribution, sell-through)

- Drive continuous improvement through data-backed decisions and course correction

Key Qualifications:

- Strong experience in Product Marketing / Category Management roles

- Proven track record of driving P&L, market share, and profitable growth

- Deep understanding of GTM execution across GT, MT, and E-commerce

- Strong analytical skills with ability to translate insights into action

- Excellent stakeholder management and leadership capabilities

- Ability to operate in fast-paced, outcome-driven environments

What Success Looks Like:

- Sustained category growth and improved profitability

- Successful product launches with strong market adoption

- Optimized channel and regional mix delivering higher ROI

- High-quality execution across sales and retail touchpoints