Product Marketing - B2C Digital Products

Company Size: Large-scale / Global.

Experience Required: 4-8 years.

Working Days: 5 days/week.

Office Location: Andheri East, Mumbai, Domlur, Bengaluru.

Role & Responsibilities:

- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team.

- The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications.

- This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.

- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products.

- Conduct market research and analysis to identify emerging trends and opportunities.

- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches.

- Work closely with the product development team to align marketing initiatives with product features and benefits.

- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.

- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention.

- Utilize data-driven insights to enhance user experience and engagement.

- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.

- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.

- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches.

- Build and maintain strong relationships with external stakeholders, including partners and vendors.

Ideal Candidate:

- Communication: Excellent written and verbal communication skills.

- Ability to convey complex ideas in a clear and compelling manner.

- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.

- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.

- Proven ability to optimize campaigns for maximum ROI.

- App Monetization: Knowledge of various app monetization models and strategies.

- Ability to develop and implement monetization plans that align with business goals.

- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials.

- Understanding of how design elements impact user engagement.

- If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.

- Perks, Benefits and Work Culture.

- Flexible work hours and leaves.

- Salary advance.

- Maternity/Paternity leave benefits & adoption assistance.

- Butler & Concierge services.

- Team Off-sites & Celebrations.

- Beyond Work.

- Insurance benefits for you and family.

- Interest-free loans.

- Gift vouchers for special moments.

- Fully-equipped Gym.

- Education Sponsorship Programs.