Product Manager - FMCG

Job Summary:

The Product Manager will be responsible for driving product innovation and growth for our B2B chocolate brand. This position involves managing the product portfolio, developing marketing strategies, and collaborating with cross-functional teams to ensure product success.

Key Responsibilities:

1. Product Development and Innovation:

- Lead the development and launch of new chocolate products that meet market demands and customer preferences.

- Collaborate with R&D and production teams to ensure product quality and innovation.

2. Market Analysis and Insights:

- Conduct market research to identify trends, customer needs, and competitive landscape.

- Use insights to inform product development and marketing strategies.

3. Product Marketing:

- Develop and execute product marketing plans that highlight the unique qualities and benefits of our chocolates.

- Create compelling product stories and marketing materials for chefs, bakers, chocolatiers, and patisseries.

4. Sales and Customer Engagement:

- Work closely with the sales team to support customer engagement and drive product adoption.

- Provide training and support to sales staff on product features and benefits.

5. Performance Monitoring:

- Monitor product performance and gather feedback from customers to continuously improve offerings.

- Analyze sales data and market trends to make data-driven decisions.

Qualifications:

- Proven experience in product management, preferably within the food and beverage industry.

- Strong understanding of product marketing and customer engagement.

- Excellent communication, analytical, and project management skills.

- Ability to work collaboratively in a cross-functional team environment.

Profile & Experience:

- MBA from a reputed B-School with 5-7 years of experience in Product Management, preferably in the FMCG or food services industry.

Must have exposure to the following functional areas:

- Product development

- Product marketing

- Field sales

-Market research

- Experience in the chocolate industry is a plus.

Benefits:

- Competitive salary and performance-based incentives.

- Opportunity to drive product innovation and make a significant impact.

- Collaborative and supportive work culture.

- Be part of the growth story of an Indian brand going global and make your own legacy.