Our client is a high-growth, mobile-first consumer tech company backed by a leading fintech giant. Their mission is to build a reward-first payments + commerce app that doesn't feel like a bank-but a digital playground for the next generation of Indian users.

They have hit product-market fit. Now it's time to design experiences that GenZ shares and Gen Alpha grows up with.

They are not just solving usability. They are building a product that feels alive-full of micro-interactions, emotional payoffs, and gamified moments that build habit and loyalty.

As Product Design Lead, you'll design the app experience for the most creative, distracted, expressive, and culturally-aware users India has ever seen.

You'll own the end-to-end design charter-from UPI flows to reward journeys, from avatar customizations to creator-driven brand stores. This is design for GenZ's wallet and Gen Alpha's imagination.

What You'll Own

1. Core Product Experience

- Design flows that feel fast, playful, and high-retention-onboarding, POPcoins, redemption, shopping, etc.

- Build for touch, tap, swipe, and share-not clicks and menus

- Translate product concepts into visually distinct, emotionally sticky UX

2. Design Systems & UI Language

- Create a modular design system that evolves with the brand, product, and user base

- Blend craft + scale: consistent UI with space for surprise and expression

- Design mobile-first, motion-friendly components for in-app delight

3. Youth Insight & User Behavior

- Lead user research, qualitative sprints, and behavioral design thinking

- Design for short attention spans, high expectation UX, and peer-driven discovery

- Create UX that speaks to cultural references-memes, music, creator culture, inside jokes

4. Team & Cross-functional Collab

- Build and mentor a design team across product, motion, microcopy, and UI

- Work closely with product, engineering, growth, and brand to launch fast and iterate even faster

- Infuse design thinking into roadmap planning and growth experiments

You'll Thrive in This Role If You...

- Have 8-12 years of experience in product design (bonus for gaming, social, D2C, fintech, or youth apps)

- Are fluent in Figma, rapid prototyping, mobile interaction patterns, and UI animations

- Have a GenZ-to-GenAlpha mindset-understanding how kids, teens, and young adults feel digital journeys

- Are equally strong in craft and communication-from pixels to product pitches

- Care about design that builds emotional momentum, not just functional clarity

- Can sketch ideas quickly, but also build systems that scale with growth

This Role Is Not For You If...

You believe minimal = good design, and don't value visual flair or energy

You see UX as wireframes and handoffs, not as product and culture

You've only worked with mature, B2B, or utility-first product teams

You're not curious about how 14-24 year-olds behave online today

What Success Looks Like

A product that GenZ talks about and Gen Alpha adopts as second nature

Flows that feel fast, expressive, and "made for me"

In-app moments that make people smile, swipe, and share

A design system and team that moves faster than feature velocity

Screenshots of your work showing up on Instagram stories-without anyone asking for them