PPC Manager - Performance Marketing Specialist
Posted 2 days ago
Posted 2 days ago
3.9
328+ Reviews
Description:
Experience: 5 9 Years
Employment Type: Full-time | Manager Level
About the Role:
We are seeking a high-impact PPC Manager & Performance Marketing Specialist who knows how to build, manage, and scale B2B lead-generation funnels for international marketsespecially the US market.
The ideal candidate must have strong experience in a marketing agency, deep expertise across Google Ads, Meta Ads, LinkedIn Ads, and a proven track record in generating high-quality leads with optimal CPL, ROI, and CRO.
If you understand funnels, customer journeys, ACC Framework, keyword mapping, segmentation, and performance scalingthis is the perfect opportunity for you.
Key Responsibilities:
1. Lead Generation & Performance Strategy:
- Build and execute high-performing B2B lead-generation campaigns for US and international clients.
- Develop effective funnels, customer journeys, segmentation, and nurture paths.
- Apply advanced frameworks like ACC Framework, funnel segmentation, audience clusters.
- Improve key metrics including CPL, CPA, CAC, ROAS, ROI, and conversion rate.
- Ensure strong alignment between marketing and B2B sales objectives.
2. Paid Media Management (PPC):
Strategize, manage, and scale campaigns on:
- Google Ads (Search, Display, PMax, YouTube)
- Meta Ads (Facebook/Instagram)
- LinkedIn Ads (Lead Gen, Sponsored Content, Retargeting)
- Conduct deep keyword research, ad creation, audience structuring, and bidding strategies.
- Manage retargeting, remarketing, lookalikes, custom audiences, and interest-based targeting.
- Perform continuous A/B testing on ads, creatives, funnels, and audience segments
3. B2B Campaign Execution:
- Strong understanding of B2B sales cycles, buyer intent, and lead qualification.
- Develop frameworks for lead scoring, nurturing, and pipeline growth.
- Work closely with sales teams to ensure lead quality, conversion consistency, and performance improvement.
4. Marketing Analytics & Reporting:
Analyze campaign data using:
- Google Analytics | Tag Manager | SEMrush | HubSpot | Data Studio
- Build dashboards for CPL, ROI, CAC, ROAS, conversion rates, and attribution.
- Provide weekly and monthly insights with clear optimization strategies.
5. Optimization & Innovation:
- Stay updated with performance marketing trends, platform changes, and competitor strategies.
- Experiment with ad formats, creative variations, landing page improvements, and funnel redesigns.
- Drive CRO (Conversion Rate Optimization) across landing pages and lead flows.
- Identify gaps, new channels, and scaling opportunities.
Required Skills:
- 5 - 9 years of experience in PPC & performance marketing (Mandatory).
- Must have worked in a marketing agency.
Strong expertise in:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Keyword research & bidding
- Funnel segmentation & customer journey
- ACC Framework
- Deep understanding of B2B marketing, lead generation, and US campaign execution.
- Strong command over CPL, CPA, ROI, CRO, CAC, attribution, retargeting & segmentation.
- Advanced analytical skills with Excel/Google Sheets proficiency.
Soft Skills:
- Highly analytical with excellent problem-solving skills.
- Strong communication skills for US client interactions.
- Ability to manage multiple campaigns in a fast-paced agency environment.
- Organized, detail-oriented, and result-driven.
Work Shift Options:
- 12:00 PM to 9:00 PM
- 01:00 PM to 10:00 PM
- 11:00 AM to 8:00 PM
(Should be flexible with any of the above shifts due to US client interaction.)
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