About Pocket FM : It's an amazing time to join Pocket FM as we continue shaping the future of entertainment globally with audio series. With a strong repository of long-form storytelling, Pocket FM has evolved as the powerhouse of entertainment. Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to 80 million listeners community, spending an average of over 150 minutes every day, while the total streaming on the app counts to over 4 billion minutes monthly. Responsibilities : - Create and implement the performance marketing strategy for all objectives - awareness, traffic, acquisition, and conversion. - Lead and develop a world-class team of performance marketing specialists across Paid Search, Paid Social, Display, Programmatic Native, Affiliate, and Partnerships. - Manage and steer large, high-scale monthly Performance Marketing budgets - Forecast, monitor, and achieve customer acquisition, conversion, and pipeline goals via paid channels - Acquire new customers with efficient CAC in line with budgets and targets - Plan and allocate performance marketing budgets for maximum impact in each market - Determine, set, and track KPIs, growth metrics as well as the OKRs for the performance marketing team - Work closely with the Product team on conversion optimization and the Analytics team to draw actionable insights - Collaborate with Design & Content Marketing teams to develop relevant content and creatives for campaigns - Manage all internal stakeholders and external third parties, digital agencies, and service providers - Develop a strong reporting framework, analytics, and ROI tracking for all our apps and platforms Qualifications & Key Skills : - Minimum 3-5 years of experience in Performance Marketing in high paced growth companies/ start-ups - Hands-on working experience with platforms like Google ads, Facebook ads, Display, Programmatic ads is a must - Proven Track record of working with multi-million dollar monthly performance marketing budgets - Proven track record of owning and delivering large scale performance marketing strategies and campaigns - Strong background in managing app-focused campaigns (Android & iOS) - Excellent understanding of digital marketing concepts, best practices, and the latest trends - Highly analytical - can glean insights from complex sets of information - Excellent at stakeholder management and have a highly collaborative approach to working with internal and external partners - Very comfortable navigating analytics and MarTech tools like Appsflyer, WebEngage, Firebase,Tag Manager, Google Analytics, etc. - Excellent understanding of excel and advanced excel functions - Proactive mindset, hands-on mentality, and a passion for all things lead to acquisition, growth, and performance marketing Language Proficiency - Tamil/Telugu

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PocketFM - Growth Manager - Performance Marketing 

Job Description for PocketFM - Growth Manager - Performance Marketing  in Pocket FM Private Limited in  Any Location for (3-5) years of experience. Apply Now!